BMW BMW stands for Bayerische Motoren Werke, and as you probably can read, it is a German car manufacturer founded in 1917. The BMW is a car for people who know what they want. It is a stylish car of the highest quality. The BMW is a car for people who love to pamper themselves in the form of luxury. It has good comfort, dynamics and the latest technology. A BMW is the perfect car for those who can afford a little more than the average and who do not mind portraying their status. It is a car that shows that you have class and do not save on anything.